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Every home has a story—and every story needs a storyteller. Each word we use to tell that story is chosen carefully to attract potential buyers and create anticipation—a curiosity that separates you from your competition. A picture paints a thousand words, so every Megan Rowe & Co. property is professionally photographed and videoed by photographers and videographers known for their skill and intuitive eye for stylistic detail. Then, the best words and visuals are joined to elicit the desired response from fully engaged buyers. The goal is always the same—use every medium at our disposal to entice qualified buyers.
In the fast-paced visual world of Social and Streaming Media, how a home is presented visually is paramount. And every MR&Co. listing is captured by our most professional, experienced, and talented photographers. Strong consideration is given by hand-choosing every photograph to tell the most compelling visual story.
Premium listing videos are no longer a consideration but an absolute expectation in the luxury space. And MR&Co. sets the standard for the finest videos in the St. Louis marketplace. Video creates a 3-dimensional, sensory experience where the buyer can get the strongest sense of a home before experiencing it in person. Our professional, artistically shot videos, combined with our top-shelf photography, are yin and yang to the visual strategy.
To envision living in rooms without first getting a feel for how they are juxtapositioned spatially to one another in size, shape, and function can be confusing for buyers. Matterport gets us one step closer to virtual reality by providing notes, measurements, a 3D rendering, and even a virtual tour of every listing’s floor plan.
Every property has its own unique voice. From signage to marketing, from written descriptors to dynamic, intuitive visuals, we aim to create a very distinctive signature for each and every property. MR&Co. listings are strategically and thoughtfully launched, differentiating them from all competition.
The tactile experience of holding a classically produced property brochure in one’s hand can never be replaced, nor can its importance be overlooked. There has always been something about a well-made printed piece that punctuates a well-told story. MR&Co. never misses an opportunity to represent its properties strategically and in the best possible light.
All eyes are on Social Media and its countless platforms. Our goal with digital media is not only to be seen, but to create engagement. This is how we tell the most compelling story, receive invaluable feedback, and engage constituents in an ongoing dialogue while delivering compelling video and stunning photography.
The average person spends two hours a day on business and personal email. Our team's ability to market a property effectively through email enables us to not only provide beautiful visuals and links to captivating videos but also to provide statistical information, market trends, listing updates, and comparables that support pricing strategies.
St. Louisans still find themselves visiting their mailboxes every day, and traditional tactile advertising in the form of “Just Listed” cards is still an integral form of communication and one that MR&Co. uses quite effectively. Neighbors are still among the best sources for buyer referrals and Open House attendance. Direct Mail will always be a stone that is never left unturned in the effort to sell our listings as quickly, efficiently, and with as much panache as possible.
St. Louisans are loyal to their favorite print publications. They pick them up every day, every week, with recurring consistency. Local publications include Ladue News, Town & Style, the St. Louis Business Journal, and the West End Word. National publications and magazines are no exception. Print media like Dwell and Architectural Digest, to name a few. We are proud to say that frequently our brand is represented well in publications like these, both locally and nationally,
They say that beauty is in the eye of the beholder—and when it comes to listing extraordinary homes—the same can be said for clean. But we live in our homes day in and day out, and sellers’ schedules are as complicated now as they have ever been. Buyers pride themselves on turning over every leaf, not to mention opening every closet door and under every rug to see the condition of the wood floors. So, spotless presentation is paramount. The condition of the kitchen granite, wood flooring, flooring boards on decks, and cabinet finishes all indicate to a buyer how well a home has been maintained. Enter MR&Co. Our hand-picked contractors are here to take care of those needs for our sellers.
It’s layering your possessions and putting what matters most on display. It’s removing personal touches to create a neutral canvas on which buyers can paint their own dreams. We make the space feel expansive, uncluttered, and truly at its most hospitable. Because, in the end, we want the buyer to walk in and feel the irresistible pull to make that house their new home. We want them to see the potential and the possibilities. And with our expert guidance and those in our Contractor Consortium, we can make that a reality - showcasing your home in its best light, letting your buyers see themselves living their best lives within its walls.
Style isn't just a word, it's an experience. It sets a home apart, creating its own work of art. At MR&Co., we understand that how a home is staged speaks volumes. That's why we ensure that every listing exudes a sense of luxury and refinement—right from the front door. With expert staging and meticulous attention to detail, we transform each showing into a captivating event. Our goal? To exceed the expectations of potential buyers and leave a lasting impression. That's why we partner with the best stagers in the city to help our sellers craft the perfect atmosphere and ambiance. Because at Megan Rowe & Co., style isn't just a word, it's a way of doing business.
It’s been said, “Nature is not a place to visit. It is home.” We invest a great deal in the art within our walls. Still, it is paramount not to overlook the importance of the buyer’s first impression—the manicured lawn, the perfectly coiffed boxwoods— handsomely trimmed trees—and freshly watered flowers and gardens. It’s the impression we leave at a very first meeting—the proverbial first hand-shake. MR&Co. enlists talented landscape artisans to assist our sellers and their busy lives in making certain that the grass is always greener at every one of our exclusive listings.
We all enjoy spending money on things pleasing to the eye - new cabinetry, new on-trend furniture, and art. However, neglecting to spend the “ugly money” on a noisy disposal, a failing furnace or roof, a leaky pool pump, or a cracked front sidewalk can hinder a sale. These items may not be glamorous, but not paying attention to them implies deferred maintenance, likely sending a message we don’t want to convey. Enter the MR&Co Contractor Consortium. We pride ourselves on being the resource you need for any necessary repairs, creating a well-deserved peace of mind, and strengthening our sellers at the negotiating table.
There is no doubt that, in terms of cost, fresh paint can add more to the visceral experience of a buyer than any other effect. The smell of fresh paint alone feels new, and buyers tell us it creates a sense of cleanness. It’s what we feel when putting on a brand-new outfit—confident and ready to impress. The same is true for the facade of a stately home when the buyer drives up and sees it for the first time. It’s no time for peeling paint or off-putting personal color choices that may steal all the attention of the buyer. Color is centered on personal taste, and our homes should absolutely reflect who we are. But a well-painted home with a neutral palette will encourage buyers’ imaginations, and not distract.
Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.
What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.
Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.
If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.
I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.
Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.
Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.
You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.
You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.
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Megan Rowe
Global Real Estate Advisor
About Me
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Megan’s wealth of luxury real estate experience, deep understanding of St Louis, and unwavering 30+ year commitment to her clients have earned her trust and respect in this legendary community. Reach out and let us show you how we can make the most out of your real estate journey.